Like tens of millions of teens across the world, 15-year-old Emma rarely surfs the web or tries out new apps.
Instead, she conducts her digital life through a collection of social apps, from Facebook to i Message to Instagram to Snapchat. “There are always messages for me to check,” she says.
If anything, the main change about We Chat lately has been its accelerating pace: more companies are using it, more people are sharing, and each user is involved in a rising quantity of groups.
In such a context, trends fade away quickly, and companies much be quick in order to leverage them.
This crackdown comes soon after popular car booking service Uber had its public account blocked for incentivizing the sharing of its posts.