This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.
On her wedding night, twenty-year-old Darcy Palmer empties her fiancé's bank account and flees to New York City.
Along the way, she tries robbing Brianne Dwyer, who's heading to a New ...
A woman has been to a psychiatrist for years for drug and alcohol addiction, and whose treatment includes being injected with a drug that knocks her out. See full summary » Mimi Rogers portrays a burned out cop who is transfered to the forensics staff as an evidence photographer.
While investigating a string of killings, the trail of evidence leads to the married man with whom she's having an affair.
At its essence, a compelling headline must promise some kind of benefit or reward for the reader, in trade for the valuable time it takes to read more.