In November of that year, various sources reported that the newly created company planned to launch a review of its agency partners to effectively reset its global relationships.
This week, the company made what it called an "agency simplification" by consolidating its creative, digital, content, PR, expert and shopper marketing accounts with nine agencies across four holding companies.
Some of the increase was driven by large investments by Chinese companies.
Also driving growth was the entrance of new players like Deloitte, IBM and Accenture, as well as tech players like Telenor, which are aggressively investing in agency assets.
The depth and breadth of technology offerings is unmatched by any of the competitive agency holding companies.